“It is a joy to work with people who are elite at their sport. I can honestly say in 30 years none of them haven’t been fun to work with”
Ciaran Medlar’s day job is as a partner with BDO, an accountancy firm that, through Medlar’s Sports Advisory Unit, is a major player in sport in Ireland. However, his influence extends far beyond financial spreadsheets. Whether guiding elite athletes through career transitions, negotiating high-stakes sponsorship deals, or helping steer Shamrock Rovers through a golden era, Medlar is one of the most influential figures in Irish sport. Despite the high-profile nature of his work, Medlar has remained extremely low profile. Instead, he prefers to operate away from the headlines, letting his clients attract attention. Indeed, he is currently transitioning his own career to take on a larger management role with the golfer Rory McIlroy. In this episode of Sports Matters, he talks about his journey, the development of the business of sport in Ireland, and the highlights from his career. Sports Matters is sponsored by Whitney Moore.
