“It’s easier to change things in crisis. It’s much harder when an organisation is moderately successful or successful to change something”
Sarah Keane has spent more than two decades at the forefront of Irish sport, driving governance reforms and rebuilding trust in organisations facing crisis. As CEO of Swim Ireland and former president of the Olympic Federation of Ireland, she has championed accountability, gender balance, and cultural change. Yet, while progress has been made, Keane warns that too many reforms risk becoming box-ticking exercises rather than meaningful improvements. From the evolving nature of volunteerism to the challenges of properly funding sport, she argues that deeper structural change is needed to ensure a sustainable future for Irish sport. In this episode of Sports Matters, she talks about governance, accountability and volunteerism with Ian Kehoe. Sports Matters is sponsored by the law firm Whitney Moore.
