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Tech-driven reinvention: “It’s a time for big bets; you can’t sit on the fence on these.”

Ian Kehoe
27th Feb, 2026

Are Irish CEOs moving fast enough on AI? PwC’s latest Irish CEO survey suggests ambition is not the problem. Almost half of business leaders are entering new sectors. More than two-thirds plan international investments in the year ahead — well above the global average. But when it comes to artificial intelligence, the returns remain early. Just 17 per cent of Irish CEOs report revenue gains from AI. Only 23 per cent report cost reductions. Meanwhile, global companies that have embedded AI at scale are two to three times more likely to report meaningful financial returns. The divide is opening. In this episode of The Tech Agenda, Ian Kehoe speaks to Amy Ball, Reinvention Leader at PwC Ireland, and Kieran Little, partner at Strategy&, PwC Ireland, about what “tech-driven reinvention” actually means – and why pilots and experimentation are no longer enough. Ball and Little discuss Ireland’s lower risk appetite, the execution gap between strategy and scale, the governance challenge boards are now demanding answers on, and why this may be “a time for big bets”.

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