“How do we drive it from being loved to being relevant because there is no point being loved if nobody uses you.”
Debbie Byrne has two key roles within An Post. As managing director of its retail business, she is responsible for rolling out its suite of financial products. But she also has responsibility for An Post’s strategic brand development. In this episode of Brand Matters, she explains to Alison Cowzer the symbiotic relationship between the two roles. She also talks about transitioning the An Post brand, stakeholder capitalism, and the importance of doing the right thing for the right reason. Brand Matters is sponsored by the law firm Whitney Moore.
