“The reality is people are very time poor. That’s where our product comes into play.”
The essential act of eating food isn't an area many would think ripe for disruption, but powdered food replacements have been lurking in the productivity-obsessed techie realms for more than a decade. Now Ireland is getting its own powdered iteration from Darren O'Reilly a former professional rugby player. He tells Rosanna Cooney about Whole Supp, his start-up that is trying to take on the big guys.
