“There is a 30/70 rule in arts where you should spend 30 per cent of your time doing the art and 70 per cent actually focusing on building your business.”
How can artists build sustainable careers without compromising their creativity? In this episode of Arts Matters, Alison Cowzer speaks to Bruce Stanley, advisor to Ireland’s leading creatives, about the often-overlooked business side of art.
From financial planning to intellectual property management, Stanley, global leader of arts and entertainment with HLB, explains why thinking like an entrepreneur is essential in today’s cultural economy. Arts Matters is sponsored by HLB Ireland.
