“There’s a very big difference between running a business, running three or four units, and actually becoming a franchisor”
Franchising is a huge phenomenon globally. The sector currently has revenues of about one trillion dollars and it is forecast to triple by 2032. It brings global and sometimes local brands to the market, offering entrepreneurs an opportunity to join a group and mould the business around a proven model.
But how does a company know when to adopt a franchise model, and what business person makes a good franchisee? In the first episode of Franchise Matters, Alison Cowzer talks to Dr Rosalind Beere, an expert on the business of franchising. She shares her own experiences in the sector and talks about when the model makes sense, how to avoid trouble, and why franchisees are entrepreneurs in their own right.
