“We sell luxury. We’re not a necessity. We don’t feed you. We don’t clothe you. We don’t shoe you. So when people come to us, it’s usually a treat”
Paul Sheeran has built a major business selling some of the world’s most exclusive luxury watch and jewellery brands. But to achieve that success, he has had to convince those brands to trust him with their pieces and customers to come to his stores. So, how has it done it? And what is he planning next?
In this edition of Brand Matters, he talks to Alison Cowzer about the business of luxury brands - and how he carved out his niche in the industry. The series is supported by Whitney Moore.
