“What’s the difference in franchising and starting your own business? Look at the 80-plus per cent rate in franchising versus 20 per cent in a regular business starting off. That’s good enough for me.”
With his business partner Michael Kearney, Ed Murphy turned the Snap Printing franchise into a high street success. They then repeated the trick with Home Instead Senior Care. Murphy succeeded with the video game retailer CeX, but, by his own admission, struggled with Contours Express, a female-focused gum brand. So, what makes a good franchise? And how can a master franchisee ensure they secure the right people on the ground?
In the latest episode of Franchise Matters, Murphy talks to Alison Cowzer about the lessons from his own career, why he believes in the franchise model, and the difference between building a franchise and launching a business from scratch.
