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Full coverage: 40ft

In at the deep end: how clothing startup Forty Foot Apparel found itself in an unexpected trademark dispute

Niamh and Joe Reid were weeks from launching their new clothing brand, Forty Foot Apparel, when they learned 40ft Brewery in London owned the trademark. “It’s been a steep learning curve," says the couple.

Cait Caden
26th Nov, 2020 - 2 min read
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