Full coverage: Alison Cowzer

Paul Sheeran deals with some of the world’s most demanding and exacting brands – think Jaeger-LeCoultre and Cartier. And he has to sell those marquee, expensive brands to thoughtful customers. What is the strategy behind his success?

Ciarán ÓGaora and his brand strategy and design business Zero-G have worked with everyone from global multinationals to governments to ambitious start-ups. He talks about the creative process, the importance of understanding your brand, and some of his favourite work.

Tom Keogh is a third-generation farmer. But the man behind Keogh’s Crisps also understands the value of brand more than most. In this interview, he reveals how it helped drive a 200-year-old family business in a new and innovative direction.

The co-founder of Boys + Girls has worked on some of the most creative brand marketing in recent years. He talks about where the ideas come from and how they led to his favourite campaigns.

The final instalment of The Currency's Family Matters podcast series concluded with a packed out live event featuring Edel Creely of Trilogy Technologies, Michael McCambridge of McCambridge Bread, Emma Richmond of Whitney Moore and Alison Cowzer as the host.

When do family businesses bring in law firms? Usually when it's too late. Whitney Moore, the law firm, discusses how family-run businesses can swerve potholes.

When Carton Brothers sold its Manor Farm business for €70m to a Swedish Plc, the question of what the family would do next in business had long been decided. Vincent Carton talks about succession, openness and the power of failure.

Running a fourth-generation family business as an outsider brings its own set of challenges. As CEO of Maxol, Brian Donaldson has navigated his way to the top and is now driving a dramatically changing business.

Rachel Doyle's attitude to business has been one of gut feeling and unwavering belief. She talks about growing the Arboretum garden centre from an idea into an Irish success story, and the dynamics of diplomatic succession in a family business.

Michael McCambridge took over his family business after both his parents died in a car crash. He has spent the past 30 years strengthening the brown bread's brand and is now focused on leveraging heritage and nostalgia to build out the product range.