There are no certainties in sport and the lack of marketing around the new inter-county season increases the chances of a revolution in the game.
They tell you to savour every minute of All Ireland week. But that's not for everyone. Mayo and Tyrone will need to block out the noise and whoever does that more successfully will triumph.
Cork play Limerick in the the All-Ireland final this weekend. The All-Ireland champions have been funded by Swiss-based billionaire JP McManus and is the amateur game of myth and legend now dependent on money more than ever?
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