To help the company reach new heights, John Ternus must take it beyond the supply chain mastery of Tim Cook, who built it into a $5 trillion colossus, writes Rolfe Winkler, The Wall Street Journal.
The ‘Do Not Buy’ season is upon us, but the global memory-chip crunch complicates our expectations around Apple’s fall hardware lineup, writes Nicole Nguyen, The Wall Street Journal.
Steve Jobs had a reputation for arrogance when he was forced out of Apple in 1985. His struggles at NeXT humbled him, writes Frank Rose, The Wall Street Journal.
With incoming chief John Ternus, Apple is doubling down on hardware in the age of AI, writes Nicole Nguyen, The Wall Street Journal.
Apple CEO navigated shifts between eras in technology and politics while growing the iPhone maker into a giant, writes Rolfe Winkler, The Wall Street Journal.
John Ternus must help Apple catch up in the AI race as it looks for its next big hit, writes Rolfe Winkler, The Wall Street Journal.
Its artificial-intelligence revenue is set to top $1 billion this year, reassuring investors wary of rivals’ sky-high spending, write Rolfe Winkler and Nate Rattner, The Wall Street Journal.
The iPhone maker wants more supply based in U.S., which remains years behind Asia, writes Rolfe Winkler, The Wall Street Journal.
The officials who documented a meeting between Peter Burke and the tech multinational last year believed some existing jobs were at risk. One participant has since had the record re-written.
Patrick McGee, author of Apple in China, explains how Apple rooted its manufacturing in China - and what it meant for the company and geopolitics, as well as how an Irishman played a crucial role.
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