As Supermac’s joins McDonald’s in shutting up shop for the duration of the Covid-19 pandemic, Ireland’s beef industry is losing two major customers. But the real worry comes from expensive cuts piling up in cold stores.
The ongoing price crisis in the beef sector has highlighted the need for alternative export markets. Beijing-based Ian Lahiffe warns against the expectation that growing Chinese imports alone will save the day.
Ag-tech entrepreneur Aidan Connolly looks to the Irish start-up scene for answers to the questions facing cattle farming and beef processing.
The farmers who picketed meat factories have a legitimate expectation to break even, but the beef sector is unlikely to achieve this without a clear change in direction.
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