Brian Lee: “Nobody was doing this type of product in Ireland. We were the innovator, we were changing the patterns of the customers’ behaviour“
Chopped CEO Brian Lee has a background in carpentry but describes himself as also being a “Wheeler-Deeler” of his age. He is now the co-founder and CEO of healthy fast-food chain Chopped. His aim is to have Chopped on the same street as every McDonalds.