Rena Maycock discusses how fragile a business’s reputation can be in the hands of a disgruntled consumer with a smartphone. The only thing you can do is invite them to do their worst.
Irish food exporters have entered China as commodity suppliers. They could achieve a lot more by engaging with the growing cohort of sophisticated Chinese consumers, writes Beijing-based Ian Lahiffe.
Retail legend Harry Gordon Selfridge coined the phrase “the customer is always right,” but Rena Maycock argues that some customers abuse this principle to such an extent that their business is not worth having.
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