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Full coverage: Customers

The militant consumer – Part 2: The rise and fall of the dreaded ‘review’

Rena Maycock discusses how fragile a business’s reputation can be in the hands of a disgruntled consumer with a smartphone. The only thing you can do is invite them to do their worst.

Rena Maycock
25th Nov, 2019 - 5 min read

Understanding China’s consumers: key to Ireland’s post-Brexit world

Irish food exporters have entered China as commodity suppliers. They could achieve a lot more by engaging with the growing cohort of sophisticated Chinese consumers, writes Beijing-based Ian Lahiffe.

Ian Lahiffe
15th Nov, 2019 - 5 min read

The militant consumer – Part 1: The customer is most certainly not always right

Retail legend Harry Gordon Selfridge coined the phrase “the customer is always right,” but Rena Maycock argues that some customers abuse this principle to such an extent that their business is not worth having.

Rena Maycock
13th Nov, 2019 - 5 min read
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