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Full coverage: Elon Musk

Autocracy, vanity, misogony and conspiracy theories: The X-rated formula that Elon Musk inflicted on Twitter’s business

When Twitter was launched, it published whatever its members wanted. But what was acceptable for a medium in the making no longer works for a $44 billion global business, as its owner Elon Musk has found out through the alienation of its advertisers and much of its audience.

Willie O'Reilly
10th Oct, 2024 - 4 min read

German ruling in social media case turns more attention to Ireland

A judge in Berlin told two organisations that their complaints against X should be taken in Ireland, setting the stage for more disputes for Elon Musk’s platform in Irish courts.

Jonathan Keane
22nd Aug, 2024 - 3 min read

Elon Musk’s Starlink entered Ireland in 2021. And the business is growing swiftly

The high-speed satellite broadband business, set up by Musk’s SpaceX company, entered the Irish market three years ago but only just filed accounts for 2022.

Jonathan Keane
21st Aug, 2024 - 2 min read

Jonathan Keane: The “era of self-regulation” of social media is over but for Harris, the job is only starting

While Simon Harris was quick to say that the era of self-regulation for social media companies is over, the reality is that the measures are in place – or at least about to take effect. The real question for Harris is what do you do next?

Jonathan Keane
9th Aug, 2024 - 4 min read

Senior X employee moves to file Irish lawsuit against Elon Musk

Aaron Rodericks has previously claimed he was suspended and exposed to a "sham" disciplinary process for allegedly retweeting and liking tweets critical of the tech billionaire.

Francesca Comyn
5th Jan, 2024 - 1 min read

From Twitter to X and an elusive super app: Musk pursues the dream of a global futuristic vision

What are Elon Musk’s plans for X, formerly known as Twitter? Nobody is sure. But the Holy Grail is an "everything app" used for, well, everything, from ordering food to organising your life to following the news.

John Collins
16th Oct, 2023 - 4 min read

“Material impairment”: The Irish company document admitting Musk overpaid for Twitter

X’s Dublin-based international office has reported multi-million-euro redundancy and lease exit costs while disclosing impairments in the value of the social network in the months following its takeover by Elon Musk.

Thomas Hubert
29th Aug, 2023 - 4 min read

Turning Twitter around isn’t going to be fun. Here is a selection of its problems

It's not immediately obvious how to fix Twitter's broken business model. $1 billion in annual interest payments as a result of the Musk takeover should concentrate minds.

Sean Keyes
3rd Nov, 2022 - 5 min read
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