B2B buyers are only spending 15 per cent of their buying time interacting with your sales teams, so who are the influencers holding court with your corporate customers?
The IT multinational may be selling its Dublin campus, but it still has plenty of accumulated profits in Ireland to send back to headquarters.
The doyen of US tech multinationals owns dozens of international subsidiaries and provides billions of dollars in customer finance through its Dublin office. Its new Irish-Dutch structure looks very much like the old one – except tens of billions have left these shores in the past year.
From chips to servers, hundreds of billions' worth of technology hardware is sold through Ireland each year, often without ever reaching its shores. In the latest instalment of the Mapping multinationals series, we explore how.
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