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Full coverage: Influencer

The economics of influence: the Irish agent pulling the strings

From fashion to law, influencers are ubiquitous online. As the industry is professionalised, Lynn Hunter, the founder of one of the biggest influencer agencies in the country, talks strategy, return on investment for brands, and what separates the few who make it from the many that don't.

Rosanna Cooney
13th Jul, 2022 - 4 min read
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