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Full coverage: JD Sports

The Decathlon disruptor: the IKEA of sport retailing has its eyes firmly on Irish growth

Decathlon Sports, the €13 billion French sports retail giant, is poised to open its first Irish store. More are in the pipeline, as it aims to grow revenues and build market share here. Just what will this mean for Lifestyle and Elverys?

Cait Caden
2nd Oct, 2019 - 5 min read
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