Blockchain, Web3, and a €3.75m funding round: What Chupi Sweetman did next
One of Ireland's most recognisable entrepreneurs, Chupi Sweetman founded her business in 2013 and has bootstrapped it to a €5m turnover. With a new injection of cash, the brand is now aiming to expand its retail presence and is making a major technology play.
“A burning passion keeps me going. I want to get out of bed at 60 as much as I get out of bed today, excited about the future”
Chupi Sweetman, the businesswoman behind the eponymous jewellery brand Chupi, talks about creating a global brand from Dublin, pivoting away from wholesale to a direct-to-consumer model, and why the future of retail is digital.