Kieran Flanagan, AI expert, investor, and Sequoia Scout, explains how AI is complicating the measurement of marketing effectiveness, and what businesses can do to adapt.
Marketeer Nick Law has worked with high-profile brands like Apple and Nike. Now global creative chair at Accenture Song, he outlines his vision for the industry's future as it enters the era of generative AI.
Creative agency Droga5 has held the AIB contract for 17 years but it is not bidding to retain it. A winner is not expected before January.
Tech billionaires spend hundreds of thousands of dollars on reversing their biological ages to live younger for longer. They are investing billions in longevity start-ups and influencers are getting in on the game.
B2B buyers are only spending 15 per cent of their buying time interacting with your sales teams, so who are the influencers holding court with your corporate customers?
Fractional roles are trending hard. Is this the future of work or just professionals hustling between full-time gigs?
Debbie Byrne wears multiple hats at An Post — MD of its retail operation while leading the development of the brand. As far as she is concerned the dual role makes sense, arguing that you can’t grow a business without getting the brand right.
Niall O'Grady tells Central Bank inquiry of his surprise at PTSB's "conscious decision" to withdraw discretionary tracker mortgage options from certain customers.
When a CEO is intrinsic to the brand they represent, they have an added burden. When they speak, write or tweet, they are their brand in a very real sense, and their words become the brand’s words. Paddy Cosgrave put himself in this category.
The end of third party cookies is looming large in 2024. Xtremepush, the fast-growing digital marketing company, is turning to gamification to entice customers and leverage first-party data in this new era.
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