Adele Cooper could have stayed at the top of Silicon Valley. Instead, she explains why she decided to join the fast-growing gifting platform &Open and shares key advice to drive B2B sales.
The French food consumer brand “C’est qui le patron?” or “Who is the boss?” has experienced phenomenal growth and is rapidly expanding internationally. Lorcan Bannon asks its co-founder and CEO Nicolas Chabanne about the secrets to its success and his plans for Ireland.
Is a French retail revolution brewing? A consumer-led brand of staple foods has been taking over the aisles in the country and in nine other markets, offering lessons for Ireland’s agri-food industry.
From a standing start four years ago, Irish gifting platform &Open now works with some of the world’s biggest companies and has just closed a major funding round. CEO Jonathan Legge explains how its founders pivoted towards success after spotting an opportunity in the market.
Television presenter Anna Daly always wanted to set up her own business, and the lockdown prompted her to launch fashion brand Little Bliss. She talks about building a brand from scratch, why sustainability matters and the future of retail.
As an Irish marketing director of mixed heritage living in London, Áine Connellan has experienced racism. In this interview, the Kilkenny native shares her experiences and outlines her views on marketing as a legitimate tool in contemporary social movements.
Rena Maycock discusses how fragile a business’s reputation can be in the hands of a disgruntled consumer with a smartphone. The only thing you can do is invite them to do their worst.
Retail legend Harry Gordon Selfridge coined the phrase “the customer is always right,” but Rena Maycock argues that some customers abuse this principle to such an extent that their business is not worth having.
Influencers can champion brands, but they can also erode them with a single post. While creating opportunities, this also poses fundamental challenges for companies, brands and the advertising industry.
© 2022 Currency Media Limited
