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Full coverage: Marketing

“The difference between me and AI is that my hallucinations are particularly human”

Marketeer Nick Law has worked with high-profile brands like Apple and Nike. Now global creative chair at Accenture Song, he outlines his vision for the industry's future as it enters the era of generative AI.

Alice Chambers
16th Oct, 2024 - 5 min read

AIB is putting its lead creative agency work out to tender for the first time in nearly 20 years

Creative agency Droga5 has held the AIB contract for 17 years but it is not bidding to retain it. A winner is not expected before January.

Tom Lyons
11th Oct, 2024 - 1 min read

Investing in age reversal: How AI and the Kardashians are fueling the next wave of longevity start-ups

Tech billionaires spend hundreds of thousands of dollars on reversing their biological ages to live younger for longer. They are investing billions in longevity start-ups and influencers are getting in on the game.

Andrea Linehan
27th Aug, 2024 - 5 min read

Sales teams beware, TikTok influencers are coming for your commission

B2B buyers are only spending 15 per cent of their buying time interacting with your sales teams, so who are the influencers holding court with your corporate customers?

Andrea Linehan
29th Jul, 2024 - 6 min read

The rise of fractional leaders: Fad or function?

Fractional roles are trending hard. Is this the future of work or just professionals hustling between full-time gigs?

Andrea Linehan
15th Jul, 2024 - 6 min read

How a pen picture of a thirty-something called Ciara helped transform the An Post brand

Debbie Byrne wears multiple hats at An Post — MD of its retail operation while leading the development of the brand. As far as she is concerned the dual role makes sense, arguing that you can’t grow a business without getting the brand right.

Alison Cowzer
8th May, 2024 - 6 min read

“You were involved, you were all over it”: former PTSB manager grilled on tracker mortgages

Niall O'Grady tells Central Bank inquiry of his surprise at PTSB's "conscious decision" to withdraw discretionary tracker mortgage options from certain customers.

Francesca Comyn
22nd Feb, 2024 - 5 min read

CEOs who tweet are engaged in an odd, unnecessary form of risk-taking. Just ask Paddy Cosgrave

When a CEO is intrinsic to the brand they represent, they have an added burden. When they speak, write or tweet, they are their brand in a very real sense, and their words become the brand’s words. Paddy Cosgrave put himself in this category.

Markham Nolan
27th Oct, 2023 - 8 min read

“It is only now that omnichannel marketing is starting to become doable. Before now, it was a mirage”

The end of third party cookies is looming large in 2024. Xtremepush, the fast-growing digital marketing company, is turning to gamification to entice customers and leverage first-party data in this new era.

Rosanna Cooney
11th Sep, 2023 - 4 min read

“Who is going to be the swag management platform of choice in Europe? We are fighting for that space and that space is significant”

Retail consultant Tom Ryan was faced with a choice when the pandemic decimated his business in 2020: regroup or withdraw. He chose to regroup and his employee gifting management business is now shipping to more than 100 countries. The next step, he says, is funding to accelerate growth.

Ian Kehoe
7th Mar, 2023 - 4 min read
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