Logo
Logo
  • Stories
  • Voices
  • Podcasts
  • Events
  • Search
  • Log In
  • Subscribe
  • Stories
  • Voices
  • Podcasts
  • Events

Follow Us

  • Search
  • Log In
  • Subscribe

Full coverage: PR

The economics of influence: the Irish agent pulling the strings

From fashion to law, influencers are ubiquitous online. As the industry is professionalised, Lynn Hunter, the founder of one of the biggest influencer agencies in the country, talks strategy, return on investment for brands, and what separates the few who make it from the many that don't.

Rosanna Cooney
13th Jul, 2022 - 4 min read

“I think there’s going to be much more consolidation in media. I think titles will either merge or fail. The market in Ireland is too small.”

Jack Murray has built Media HQ, a digital contacts book with 70,000 profiles, to help clients effectively communicate and tell stories without getting bogged down in finding the right people. He talks about developing the business, plans for expansion and his new book on storytelling.

Ian Kehoe
14th Sep, 2020 - 22 min read
Logo
  • About
  • Contact
  • Terms and Conditions
  • Privacy

© 2023 Currency Media Limited

Sign In

Forgot your password?
Logo

Not a subscriber yet?

Create an account