Full coverage: PR

From fashion to law, influencers are ubiquitous online. As the industry is professionalised, Lynn Hunter, the founder of one of the biggest influencer agencies in the country, talks strategy, return on investment for brands, and what separates the few who make it from the many that don't.

Jack Murray has built Media HQ, a digital contacts book with 70,000 profiles, to help clients effectively communicate and tell stories without getting bogged down in finding the right people. He talks about developing the business, plans for expansion and his new book on storytelling.