Full coverage: PwC

The latest PwC Global CEO Survey finds Irish CEOs increasingly cautious about their own growth but positive about Ireland’s economy. The firm’s managing partner, Enda McDonagh, says the new normal is structural uncertainty — and that AI is forcing firms to rethink strategy.

Much like insolvency figures, the Irish-taxable profits of multinationals are better than they should be. Nobody knows exactly for how long.

PwC’s latest Family Business Survey shows Irish family firms confidently betting on growth, even as they face cost pressures and talent shortages. Private client partner Mairead Harbron explains the paradox, the power of patient capital, and why Ireland must stop losing its best indigenous businesses too early.

AI agents promise to transform how Irish organisations work, but many remain hesitant to take the next step. Robert Byrne and Laoise Mullane of PwC Ireland explain why ambition is high, execution is slow, and why leadership mindsets matter.

Irish firms are investing more in cybersecurity than ever before, yet still lag global peers in adopting new technologies like AI and quantum-resistant systems. PwC’s Len McAuliffe and Moira Cronin discuss the changing threat landscape, the role of the boardroom and why resilience matters.

PwC’s head of tax, Paraic Burke, warns that Budget 2026 must be more than marginal tweaks and argues that smart, targeted tax reforms could be the key to sustaining Ireland’s economic model.

Business model reinvention is no longer a choice but a survival imperative, says Darren O’Neill, Consulting Partner and Insurance Industry Leader at PwC Ireland.

As organisations scramble to harness AI, David Lee, Chief Technology Officer at PwC Ireland, urges caution and clarity. In a wide-ranging interview, he outlines how Agentic AI could transform workflows—but only for those willing to rethink governance, upskilling, and risk.

Having doubled headcount in recent years, PwC’s strategy consulting business, Strategy&, has landed in Ireland, and David McGee is helping lead the charge. He explains how it differentiates from traditional consulting, and how the consultancy can help Irish businesses make knotty strategy decisions – quickly.

PwC’s 2025 Irish CEO survey reveals that nearly a third of Irish CEOs believe their companies need to reinvent to survive the next decade. Amy Ball, Transformation Leader with PwC Ireland, discusses the urgency of reinvention, from AI to sustainability and beyond.