Vegan Sandwich Co was just getting traction at farmers’ markets when Covid hit. Its home delivery fall-back rescue plan is now just one of many channels for Sam Pearson’s business, which is raising funds for the next steps of its growth.
Sam Pearson set up his business in 2019. Since then he has sold sandwiches at Electric Picnic and made headlines with his battle with Insomnia. This piece details how he created his small business and why he decided to turn down a deal with the cafe chain.
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