Twenty years ago, Sport Ireland launched its Women in Sport programme with a bold aim: to give women equal opportunities on the pitch. Two decades later, participation is up, sponsorships are stronger, and elite events are drawing record crowds. But stubborn challenges remain — from teenage dropout rates to a shortage of facilities and patchy media coverage.
In this episode of Sports Matters, Ian Kehoe sits down with two women at the forefront of change: Niamh Tallon, founder and CEO of Her Sport, and Emer O’Sullivan, corporate affairs director at Lidl Ireland and Northern Ireland.
Tallon talks about why she launched Her Sport and the mission that drives it: “Our vision is equal opportunity in sport, regardless of gender… Wwe have to be honest with ourselves when we look at the landscape and realise that the opportunity for girls and women is not the same.”
O’Sullivan explains Lidl’s long-running sponsorship of ladies' Gaelic football, from the controversial “Lady Ball” launch to grassroots investment in jerseys and equipment: “We want to do good, we want to be purpose-driven… but equally there are commercial reasons too. It has to work both ways.”
They discuss the barriers that still hold girls and women back — from lack of toilets at pitches to entrenched club cultures — and the power of visibility to change the game. “If girls have a positive experience, they have the facilities… They’ll tend to stay in sport,” O’Sullivan says.
Sports Matters is sponsored by the law firm Whitney Moore.
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An inspiring careers day at school steered Belfast woman Aislinn McBride towards software engineering when she was 16. She now has 15 years’ experience under her belt at Kainos, a Northern Ireland-headquartered technology business expanding across 22 countries. One of her key challenges as chief technology officer is to replicate this lightbulb moment among potential candidates to broaden the group’s recruitment reach, she tells Thomas Hubert.
Fintan Drury founded a sports agency more than thirty years ago. In that time, he has advised the European Tour and worked on bringing the Ryder Cup to Ireland in 2006. In this podcast, Fintan talks to Dion Fanning about the LIV Tour and what he would say to a player if he was advising them when the Saudi-backed competition came offering money. He also talks about the ethics of sport in a complicated world and why this may be one instance where the choices should have been clearcut.
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