Despite a successful, on budget project launch in 2023, eyeballs on the sport-and-recreation platform are way below target. Lack of promotion and a delayed app launch have compounded concerns. The project remains a "high risk" to the agency as post-launch spending continues.
Intrade was a Dublin-based start-up backed by big hitters like Rupert Murdoch. Long before Kalshi and Polymarket were worth billions, it was led by a driven CEO called John Delaney – until his shock death on Mount Everest changed everything.
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