Earlier today, US-based MessageGears disclosed that it had acquired Irish-founded mobile marketing company Swrve for an undisclosed sum. MessageGears wants to use Dublin as a hub for European expansion, and the deal will see Swrve become part of the MessageGears company group. All of Swerve’s 40-strong staff are moving as part of the deal.  The company said that acquiring Swrve gives the platform what it needs immediately while giving it access to its portfolio of customers. The two platforms will be integrated in the coming quarters, according to a company briefing.  On the face of it, it might seem like…

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