In previous articles on The Currency, we have spoken about employer branding and how it is now more important than ever in attracting talent. Of equal importance is personal branding. Whether you are an experienced CEO or just starting your career, making yourself visible in the proper manner is beneficial. From a career perspective, your personal branding is how you want others to see you professionally. How your colleagues, direct reports, boss, colleagues, contemporaries, competitors, and everyone really perceives you is crucial. so ask yourself a number of questions: Are you an expert in what you do? Are you curious?…

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