2022’s accounts for Heatons Unlimited Company, the holding company for the Sports Direct and Heatons brands in Ireland, show how it used the pandemic to streamline its operating business.  The company’s financial year runs to April, so the 2021 financial year captures the worst effects of Covid-19. What is surprising is how dramatically sales rebounded in the year to the end of April 2022. For the rest of the retail industry, the recovery has been slower. Sports Direct spent 2021 cutting costs aggressively. When the rebound came in 2022, it was in a good place. Not alone did the company…

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