Inside Kerry Group’s top-secret global innovation centre in Naas, Co Kildare, multiple research and development labs and scale-model food factories are fronted by a suite of customer-facing facilities. The “discovery suite” is a restaurant-like space surrounded by flat screens where international food company executives come with an idea and Kerry’s marketing team rummages through decades of accumulated technical expertise and consumer knowledge – collated into its “eat the streets” database – to turn it into a product. This is where the likes of the plant-based mojito sorbet were born. Down a corridor, a bank of individual sensory booths isolate tasters…
Don’t miss out on what is going on with our daily unique stories from our team of skilled journalists and insightful commentators. Members of The Currency get full access to over 4,000 exclusive interviews, investigations, and analysis, plus over 460 podcasts. Annual membership is just €200 for the first year, a saving of €100. Or try The Currency for the first month for a special introductory rate of €5, a saving of €20. Cancel at any time. To become a member today click here.
Join The Currency
INTRODUCTORY OFFER: Full annual membership for just €200.