Coming from a strong marketing background, Stephen Kent’s main objective in his role as chief executive of Bus Éireann is customer growth. The state-owned company posted losses of €1.6 million in 2021 and it’s expected its 2022 accounts, soon to be published, will be similar. This is a recovery of sorts from 2020 when Covid-19 restrictions locked down the travel economy and Bus Éireann lost €9.2 million. Now firmly out of the pandemic era, the company needs to fulfil its commercial mandate and chart a path back to profitability through a period of increasing costs and necessary capital investment. Over…
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