Just two years ago, it was the lead sponsor of one of the highest-profile music events in France when the singer Rita Ora performed live from the Eiffel Tower. Ora announced the sponsorship by Mude, a healthy drinks brand owned by Irish start-up, The Naked Collective, to her 16 million Instagram followers in July 2021. “I’m so excited to be working on this live show with Mude, watch this space,” Ora declared before blowing a kiss to the camera.  Now however the Naked Collective has called a meeting of the firm’s creditors to appoint a liquidator to the business. Accumulated…

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