A client recently asked me whether she should continue to invest in the growth of her company, or consolidate what she has built and sweat the asset. Unfortunately for my client, and the rest of us, the day your business stops growing is the day it goes into decline. Business is all about momentum, both positive and negative. Positive momentum will help to keep your business moving forward if you’ve got product market fit, a great team and robust processes. Negative momentum will destroy you. That’s how the game works. The flywheel and the doom loop Developed by researcher and…

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