Few companies have fared as well as Monster Energy over the past two decades. In the last 20 years, its stock has risen more than 62,500 per cent. Its canny marketing approach targeting extreme athletes has reaped rewards, while it has also surfed the tidal wave of growth in energy drinks. Its market cap now sits at a hefty $56.3 billion. And like so many multinationals, Ireland plays a key role in its operations – from finance to intellectual property warehousing to manufacturing. It might not have the scale of an Apple or a Pfizer, but it is a significant…

Want to continue reading?

Get unlimited access to The Currency and The Wall Street Journal with an annual membership – and receive a free, signed copy of Vincent Browne’s new book, Charles Haughey: Glory, Greed and Guns, delivered straight to your door.

Subscribe

Cancel at any time.

Are you already a member? .