Last week, the Irish-American software company Intercom revealed it was going to invest almost $100 million developing new AI technology for automating the delivery of customer support, creating 75 new jobs in the process, while also significantly increasing its spend on marketing. Not so long ago an announcement like that would have involved an embargoed press release, pre-briefings and interviews for key media, TV and radio appearances on the day, and depending on the number of jobs being announced, Government and IDA Ireland representatives turning up at Intercom’s offices for a formal event and photo opportunities. Instead, Intercom CEO Eoghan…
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