Over the course of this series, we have looked at brands through a range of prisms. Debbie Byrne explained how the An Post brand was revitalised and modernised, while Tom Keogh of Keogh’s Crisps revealed how he helped build a global business from the family name and the family farm. Jeweller Paul Sheeran talked about the business of selling luxury brands, while some of the best creative minds talked about their favourite campaigns and the creative process itself. In the final part of this series, we are looking at the brand through a different lens: the law. After all, there…
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