In 2020, the entrepreneur Patrick Garry published a social post about what his company, LoyLap, was doing to help SMEs affected by the pandemic.  One of the first companies to respond was not an SME, but one of the largest companies in the world. Facebook sought to have LoyLap’s technology integrated into its platform, and within five days of the initial discussion, the first pilot was launched.  The deal saw LoyLap’s partners use Facebook and Instagram to sell vouchers to followers living within a 10km radius of their premises. “The response to the current pandemic has highlighted the importance for…

Want to continue reading?

Join today with an Annual membership and get full access to The Currency for just €200 (68c per day) or try monthly membership for just €5 for your first month.

Subscribe

Cancel at any time.

Are you already a member? .