In 2020, the entrepreneur Patrick Garry published a social post about what his company, LoyLap, was doing to help SMEs affected by the pandemic.  One of the first companies to respond was not an SME, but one of the largest companies in the world. Facebook sought to have LoyLap’s technology integrated into its platform, and within five days of the initial discussion, the first pilot was launched.  The deal saw LoyLap’s partners use Facebook and Instagram to sell vouchers to followers living within a 10km radius of their premises. “The response to the current pandemic has highlighted the importance for…

Want to continue reading?

Introductory offer: Sign up today and pay €200 for an annual membership, a saving of €100.

Subscribe

Cancel anytime.

Are you already a member? .