Sean “Diddy” Combs was once the most ubiquitous man in hip-hop. The rapper-turned-mogul-turned-impresario moved successfully through the ‘90s and aughts, proving himself an indomitable force by telling, not asking, the world to change what they call him every six months; Sean John, Puff Daddy, P Diddy and finally, Diddy. He made sexy, infectious party anthems and soon became the sound of an era that felt limitless. In the process, his brand soared; he dated beautiful women, was listed on Forbes’ 40 entrepreneurs under 40 and became the first hip-hop artist to displace himself at number one on the chart. Music…
Cancel at any time. Are you already a member? Log in here.
Want to read the full story?
Unlock this article – and everything else on The Currency – with an annual membership and receive a free Samsonite Upscape suitcase, retailing at €235, delivered to your door.