The evolution of memes from their extremely basic origins as simple internet jokes into conduits through which complex political, financial and economic trends are discussed was quite unexpected. But that is now very much the reality we live in. Last summer, Europe’s spluttering economy became the butt of many of these jokes – particularly from the bloc’s American counterparts. One such post from June showed a video of a European restaurant overlooking clear blue waters where waiters danced with customers and filled up overflowing drinks with the caption: “Your European colleagues when you try follow up with them on a…

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