Willie Sutton was an American bank robber who stole millions of dollars over a 40-year career. When asked why he robbed banks, Sutton famously replied: “Because that’s where the money is.” That quip led to Sutton’s Law, an axiom that teaches medical students to consider the most obvious diagnosis first. At its core, Sutton’s Law is about efficiency. Focus on the most obvious payoff. The economic indicators in Fitzgerald Power’s Q1 2025 Market Pulse report are largely positive, and SME balance sheets are far more resilient than they were in 2008. However, the trading position of many firms remains challenging,…

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