Marketing has more responsibility to address social injustice than ever before, according to Kilkenny woman and marketing expert Áine Connellan. Connellan has built up a decade’s worth of knowledge in marketing and recruitment. Now as a marketing director for Marks Sattin, a recruitment firm in London, she says that the industry has evolved since she started out. The world of marketing has shifted from promoting corporate identity to focusing more on reaching a personal connection with audiences, she says. “I remember years ago when I first got into marketing, people would have been into these kinds of corporate videos. You…

Join The Currency

INTRODUCTORY OFFER: Full annual membership for just €200.

Don’t miss out on what is going on with our daily unique stories from our team of skilled journalists and insightful commentators.

Members of The Currency get full access to over 4,000 exclusive interviews, investigations, and analysis, plus over 460 podcasts.

Annual membership is just €200 for the first year, a saving of €100.

Or try The Currency for the first month for a special introductory rate of €5, a saving of €20.

Cancel at any time.

To become a member today click here.