This Thursday saw a campaign launch take place through a Zoom call, which has become the norm for such events. Proposals included sufficient detail to appeal to voters but remained vague enough where candidates would need leeway to make decisions, some headline figures, and a slogan: “Make the company great again.” The campaign manager repeating the slogan twice during the call was Gregor Greber of the Swiss investment firm Veraison Capital. The constituency he has been canvassing is shareholders in the Swiss-Irish frozen bakery manufacturer Aryzta beyond the 20 per cent now claimed by Veraison, Spanish-based Cobas Asset Management and…

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