Niall Murphy is co-founder and chief executive of EVRYTHNG an Internet of Things software company which manages digital identity data in a smart products cloud. Think of humans having their own individual digital identity online via LinkedIn or Instagram and apply this to some of the four trillion consumer goods produced annually and one can see that there might be a demand for a system which allows real-time identification of products throughout their entire life cycles. Founded in 2011, with Diageo becoming the company’s first customer in 2012, EVRYTHNG’s technology is used by companies such as fashion brand Ralph Lauren,…

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