Loren Greiff is on a mission. The founder of consultancy PortfolioRocket, she guides executives to navigate the recruitment market successfully. Greiff, a former executive recruiter, is convinced the traditional C-suite recruitment model is broken and she’s determined to fix it. After being let go for her enthusiastic support of candidates, she pivoted to self-employment and launched PortfolioRocket. Her own reinvention shapes the services she offers to executive talent and their job-market approach. Over Zoom, she gets right to the point: “There are three implications for ageing executives. The market’s never going back to normal. It’s a fantasy, and it’s dishonest…

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