Just off a busy sidewalk in Midtown Manhattan, a red carpet leads to a freight elevator. You might not even notice it unless you first saw the red light shining on the sidewalk above a pair of nondescript black doors. Nearby, a discreet, retro-inflected brass plaque reads Highball Ltd. Step in and ride to the 11th floor and the confusion clears. undefined undefined The brand new, 65-person cocktail bar is the brainchild of celebrated bartender Jeff Bell, known for his work at the pioneering Please Don’t Tell, or PDT, in New York’s East Village. When Bell was given the task of turning…

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