When The Currency interviewed Jenni Timony in Donegal town in June 2021, the entrepreneur was enthusiastic about the prospects for her young athleisure brand FitPink as sales exceeded expectations and investors were willing to back her business. Five years on, Timony is closing it down amid a crunch that has affected several of the Irish brands of comfortable clothing launched on the back of the pandemic. “Covid was brilliant for us and for a lot of activewear businesses at the time,” Timony tells The Currency. Shortly after she established FitPink in 2019, its leggings and, later, its full range of…

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