The new coach arrives at their new club. There’s a warm welcome from the chairman and a walk through the building, talking about goals and expectations for the seasons ahead. They walk onto a pitch so pristine you’d nearly feel guilty training on it. The coach asks all the right questions. Latest analysis software? Yes. Cameraman on match days? Yes. Then the coach points up at the floodlights. And the two fixed cameras on the light poles? They feed into the system, too? The chairman looks up at the lights, puzzled. Not guilt. Pure, blameless confusion. “What cameras?” Over the following weeks, the new coach asked…

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